VideoAmp Offerings Privacy Policy

Last Updated: June 30, 2025

OVERVIEW

This VideoAmp Offerings Privacy Policy (the “Offerings Privacy Policy”) describes how we collect, use, and disclose personal information about you (defined below) in connection with providing the Company Offerings to our Customers, as well as the rights we provide.

VideoAmp (“VideoAmp,” the “Company,” “we,” “us,” “our”) is a media measurement and optimization company that helps advertisers, publishers, agencies (our “Customers”) plan, buy, target and measure their media investments across various platforms, including websites, apps, game consoles, smart TVs and other internet-connected video platforms (each, a “Customer Property”, and collectively, the “Customer Properties”). 

We provide media measurement, planning and optimization, insights and analytics, and other data-driven advertising solutions (our “Company Offerings”) designed to help our Customers effectively reach their audience on and off the Customer Properties.

This VideoAmp Offerings Privacy Policy answers the following questions about our Company Offerings:

  • What activity does this Offerings Privacy Policy cover?
  • How do we collect personal information?
  • What personal information do we collect and how do we use it?
  • When do we disclose this personal information to other parties?
  • What choices do you have?
  • What security measures do we take to safeguard the personal information that we collect?
  • What other important information should you know?

WHAT ACTIVITY DOES THIS OFFERINGS PRIVACY POLICY COVER? 

This Offerings Privacy Policy only applies to personal information about individuals/households (as applicable) that VideoAmp processes as part of  our Company Offerings (“you” and “your”).  Our Customers and other partners we work with to provide the Company Offerings may collect personal information from you as well.  Their activities are covered by their own privacy policies.  Likewise, we also collect personal information from or on behalf of our Customers for use on their behalf. Personal information collected and used on behalf of our Customers is subject to our Customer’s privacy policies, and is not covered under this Offerings Privacy Policy. 

If you are interested in our practices as they relate to our website (www.VideoAmp.com) and any other business-facing digital properties owned and operated by VideoAmp, click here.

If you are a resident of California or certain other U.S. states, please click here for our Notice at Collection and for more information about how we process your personal information and how to exercise privacy rights that may be available to you.

HOW DO WE COLLECT PERSONAL INFORMATION? 

We collect personal information about you in connection with our Company Offerings in three main ways: 1) automatically when our software is placed on Customer Properties or another website, mobile app, or other device; 2) directly from our Customers; and 3) from third party data providers.

  1. Information We Collect Automatically

When you visit a Customer Property or view an advertisement where the Company Offerings are used, we collect personal information through cookies, pixel tags, and software development kits (SDKs).

Cookies

“Cookies” are small bits of electronic information that a website sends to a visitor’s browser and are stored on the visitor’s hard drive. We may place or recognize a cookie on your device if you visit a website or view an advertisement where the Company Offerings are used, including on Customer Properties. If you are concerned about having cookies on your device, you can set your device’s browser to refuse all cookies or to indicate when a cookie is being set, allowing you to decide whether to accept it. You can also delete cookies from your computer. However, if you choose to block or delete cookies, certain features of the websites you visit may not operate correctly. 

Pixel Tags

“Pixel tags” (also known as “web beacons” or “clear gifs”) are electronic files that usually consist of a single-pixel image and can be embedded in a web page or in an ad or email to transmit information. Our pixel is designed to capture impression or conversion events across web, app, and OTT environments (including on Internet-connected TVs) for video and ad creatives. When our Customers use our pixel for reach and frequency or attribution reporting, the pixel captures information about your device, as well as your engagement with the content where the pixel is placed. 

Application Software Development Kits (SDKs)

An application SDK is a set of code that can be embedded directly within an application on a mobile phone, computer, or other device. When we embed our SDK in our Customer’s apps to provide the Company Offerings, we may collect personal information through the SDK that is similar to what we collect from cookies and pixel tags.

  1. Information We Collect Directly from our Customers and Partners 

We collect personal information from our Customers to provide the Company Offerings in the following ways:

Server-to-Server Connections

We may send or receive information from our Customers or business partners through a server-to-server connection. Server-to-server connections allow companies to transfer information directly between each other. In this context, we may send or receive information using a third-party or our own first-party Application Programming Interface “API.”

Batch File Transfers

We also may use a batch file transfer to send and receive information directly with our Customers or business partners. 

  1. Information We Collect from Third Parties

We also collect and receive personal information from third party data providers, as well as public databases. The collection, use and disclosure practices of our third party data providers is governed by the privacy policies and legal terms of the provider that collected it (and is not governed by us or this Offerings Privacy Policy), and each of these providers are required to collect and provide us this information only in accordance with applicable laws and with all appropriate notices and consents. 

WHAT PERSONAL INFORMATION DO WE COLLECT AND HOW DO WE USE IT? 

The personal information we collect and process through the Company Offerings varies based on how the personal information about you is collected. This personal information can be about you, a household, or a device.

Information Collected Directly Through the Company Offerings

Below are the categories of personal information we collect directly through the Company Offerings, as well as some examples.

  • Personal Identifiers
    Name, email address (both hashed and plain text), phone number, and mailing and postal addresses, including zip code
  • Unique Online Identifiers
    Internet Protocol (IP) host address

    Device- and household-specific IDs, such as IDs assigned to Internet-connected TVs or online streaming devices

    Platform or operating system device identifiers, such as IDFA for iOS and Advertising ID for Android
  • Browser and Device information
    Browser type

    Internet Service Provider

    Operating system of the consumer’s computer or device
  • Online activities 
    Pages viewed

    Information about apps used

    Internet browsing and usage habits

    Domain name

    Time/date of visit to a website, app, or online service where the Company Offerings are used to deliver ads

    Engagement with our Customers’ ads

    Referring URL

    Clickstream data 

    Features used or activities engaged in within an app or online service.
  • Location information
    Location information, received or inferred, including from exchanges or their IP address, which may or may not be precise
  • Demographic information
    Age, ethnicity, gender, marital status, and income

Information We Receive from Data Providers and Licensors

Third party data providers provide us with information about content viewed on Internet-connected display units, such as smart TVs. This includes viewing history, such as the identity of the applicable broadcast, cable, or satellite television provider; programming, advertising, and other content viewed by the aggregated group or a specific device (including time, duration, date, channel, and whether the content was viewed live or at a later time); device identifiers of the applicable TV (such as OEID); and general location information such as zip code and location information derived from IP address.

We use this third party data to create our proprietary company offering of “TV Viewership Data”. We augment such TV Viewership Data with other information that we license from third party data providers, which may include information about demographics (including gender and ethnicity), age, location information, inferred interests, purchases, and information regarding the probability and nature of connections between devices (such as smartphones, tablets, computers, game consoles, and Internet-connected TVs) (together with TV Viewership Data, “Licensed Data”).

How We Use Personal Information Collected about you in Connection with the Company Offerings 

We use personal information that we collect and receive about you through the Company Offerings, in conjunction with our Licensed Data to provide the Company Offerings, including to:

Establish connections among related web browsers and devices (such as smartphones, tablets, computers, game consoles, and Internet-connected TVs) for the purpose of identity resolution services (i.e., recognizing different records as relating to the same household), targeted advertising, analytics and reporting purposes (“Cross-Device Linking”). For example, we may match a consumer’s browsers or devices if the consumer’s devices share similar attributes that support an inference that they are used by the same person or household. This means that information about a consumer’s activity on websites, apps, or online services on the consumer’s current browser or device may be combined and used with information collected from the consumer’s other browsers or devices. We may share device identifiers (such as cookie IDs, IDFA for iOS, Advertising ID for Android, and OEID for other online platforms and Internet-connected TVs) with our third-party service providers to help establish such connections;

Infer a particular consumer’s interests based on the consumer’s online activities over time and across unaffiliated websites, apps, Internet-connected TVs and other online services, including a consumer’s viewing behavior on Internet-connected TVs. For example, we may use information about content you have viewed (i.e., events, shows, games, movies, commercials), based on your device ID or other persistent identifier, to tailor advertisements to your inferred interests, including in web browsers on your computer or mobile devices or in apps on your mobile devices;

Create audience-segments for use by Customers, in order to optimize and deliver interest-based advertising using established device connections and inferred interests, such as to deliver an ad to a consumer on a website, app, Internet-connected TV, or other online service based on the consumer’s activities on an unaffiliated website, app, Internet-connected TV, or other online service, either on the consumer’s current device or on other devices that are linked to a consumer’s current device. For example, we may use the data obtained from Company Offerings on a Customer’s website to create audience segments for the Customer’s targeted advertising campaign. 

Provide measurement, attribution, impression, ad delivery and other reporting or analytics services to our Customers, such as logging of page views or the collection of other data about a computer or device for the purpose of delivering ads or providing advertising-related services. For example, our Company Offerings help our Customers by providing a specific advertisement based on a particular type of browser or time of day, statistical reporting in connection with the activity on a website, app, or online service, analytics, optimization of location of ad placement, ad performance, reach and frequency metrics (e.g., frequency capping), security and fraud prevention, billing, and logging the number and type of ads served on a particular day to a particular website, app, or online service. Please note that we are not a publisher and do not ourselves display targeted advertising to consumers. Rather, as part of our ad delivery services we process and transfer data to advertising partners that deliver targeted advertising to consumers on behalf of our Customers;

Engage in operations and system management, including intellectual property protection, compliance, public purposes and consumer safety, authentication, verification, fraud prevention and security, and billing or product or service fulfillment, including improving Customer experience or ensuring a high quality of service; and

Engage in market research (such as the analysis of market segmentation or trends, consumer preferences and behaviors, research about consumers, products, or services) and to improve existing products or services or to develop new products or services).

WHEN DO WE DISCLOSE THIS PERSONAL INFORMATION TO OTHER PARTIES?

We may disclose the personal information that we collect under this Offerings Privacy Policy in the following circumstances:

Service Providers. We share personal information with service providers who process information on our or our Customers’ behalf. For example, we may partner with other companies to process payments for the Company Offerings, to perform marketing, advertising and measurement services or other business operations for us. Additionally, we may use other companies to process, analyze, and/or store data, provide analytics, cloud storage, security and other IT services. 

Customers. We may share personal information with our Customers (e.g., advertisers; agencies; publishers, publishers of video content; and their ad tech, marketing, and other vendors, etc.) in connection with their use of our Company Offerings.

Business Partners. We may share personal information with our business partners who help us provide the Company Offerings, including advertising partners (such as real-time bidding platforms and ad networks) and other third party advertising companies for the purpose of enabling interest-based advertising or targeted advertising on behalf of our Customers (e.g. web, connected TV, mobile applications, and other digital media services). We may also share TV Viewership Data metrics with our business partners when VideoAmp is acting as a currency provider. 

Aggregate information. We may also use personal information to provide aggregate reports and other analysis about the performance of the Company Offerings (including in the form of De-Identified Data), which we may disclose to prospective partners, Customers, and other third parties consistent with this Offerings Privacy Policy. “De-Identified Data” is data that has or will within a reasonable period of time from collection go through a de-identification process involving reasonable steps to ensure that the data cannot reasonably be re-associated or connected to an individual or be connected to or associated with a particular computer or device.

Protection of rights and other legal purposes. We will use, share or preserve your information if we have a good faith belief that such action is (i) reasonably necessary to satisfy any applicable law, regulation, legal process, such as a court order or subpoena, or a request by law enforcement or governmental authorities, (ii) appropriate to enforce the terms related to the Company Offerings, including any investigation of potential violations thereof, or defend against legal claims, (iii) necessary to detect, prevent, or otherwise address fraud, security or technical issues associated with the Company Offerings, or (iv) appropriate to protect the rights, property or safety of the Company, its employees, our Customers, or others.

Business transfers. If we become involved in a merger, acquisition or other business transaction involving the sale of some or all of the Company’s assets, including bankruptcy or reorganization, the personal information that we process under this Offerings Privacy Policy could be included in the transferred assets. 

Additional Information You Should Know About Third Parties. This Offerings Privacy Policy does not cover the data practices of our Customers, websites and other online services that may contain the Company Offerings, or other third parties, such as our business partners, third party data providers and licensors, and any websites or online services that are linked from the Company Offerings that we do not own or operate. We are not responsible for their collection, use and disclosure of your information. You should refer to the privacy policies and statements of the companies you interact with for more information about their information collection, use, and disclosure policies.

WHAT CHOICES DO YOU HAVE?

Depending on where you live, you may have certain privacy rights available to you in addition to those set out below. Please click here for more information.

Opt-Out of Targeted Advertising

Consumers may “opt out” of VideoAmp’s processing of information for targeted advertising purposes, including the use of information for interest-based advertising and Cross-Device Linking. Instructions for opting out in web browsers, mobile applications, and other online services are set out below.

Please note the following when opting out:

The opt-outs will apply to the specific browser or device from which you opt out, and therefore you will need to opt out separately for each hardware device and web browser software you use and on which you want to be opted out.

Opting out of interest-based advertising does not block advertisements from displaying on websites, apps, or online services you visit; opting out will only stop advertisements tailored to your interests.

Opting out in web browsers requires a cookie to be placed in your browser so that we know that you have chosen to opt out of this service. This cookie must exist for the entire duration in which you wish to be opted out. Clearing this cookie from your browser or preventing the ability for the cookie to be created will opt you in for interest-based advertising. For a more persistent opt-out, please use the DAA’s “Protect My Choices” tool available at http://www.aboutads.info/PMCM.

Like many websites, our Sites are not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, you can visit http://www.allaboutdnt.com/.

Opt Out in Web Browsers

You can manage the use of certain types of cookies, including cookies used for targeted advertising, by amending your cookies settings in the cookie control tool made available on your browser. 

VideoAmp adheres to the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising and related guidance. For more information about interest-based advertising in general and how to opt out in web browsers, please visit the DAA opt-out page available at www.aboutads.info/choices. You can also opt-out of targeted advertising using the DAA’s consumer choice tool. 

Opt out for VideoAmp’s (and other companies’) data collection via the DAA’s opt out tool here.

If you would like to opt out of VideoAmp’s collection of personal information specifically, you can do so here.

Opt Out in Mobile Applications 

VideoAmp treats the “Limit Ad Tracking” signals sent from Apple and Android mobile operating systems as an opt-out for that particular device and will not use information collected from that device in mobile applications for interest-based advertising and Cross-Device Linking purposes. This opt out will apply to mobile data collection by VideoAmp itself and via its third party service provider. To adjust settings on your mobile device, visit:

iOS: Settings > Privacy > Advertising > Limit Ad Tracking

Android: Settings > Google > Ads > Opt out of interest-based ads

Opt Out in Other Online Services

Some of our third-party partners may provide you with additional choices to opt out of targeted advertising. For example, your cable or satellite TV provider or the manufacturer of your Internet-connected TV or online streaming device may allow you to control your advertising preferences through your account settings or the settings on your device. Similarly, our data providers and Customers may also provide you with additional choices. Please review the privacy policies of the third-party services you use for more information.

WHAT SECURITY MEASURES DO WE TAKE TO SAFEGUARD THE PERSONAL INFORMATION THAT WE COLLECT?

The Company uses commercially reasonable physical, electronic, and administrative security measures that are designed to protect the security, integrity, and privacy of information that we collect. Where possible, we use secure data sharing practices and other privacy enhancing technologies to protect the personal information we process. However, no server, computer, communications network or system, or data transmission over the Internet, can be guaranteed to be 100% secure. As a result, while we strive to protect the personal information we process, we cannot ensure or warrant the security of any information transmitted to us or through  any of the Company Offerings.

WHAT OTHER IMPORTANT INFORMATION SHOULD YOU KNOW?

Retention of Information

We retain information as long as we have an ongoing legitimate business need to do so, such as to provide the Company Offerings to our Customers, or as otherwise required by law.

Children’s Privacy

We require our Customers and partners to comply with all laws applicable to the processing of personal information from known children.

Notification of Changes

This Offerings Privacy Policy may change from time to time and we will post all changes on the Website. The Last Updated date posted above indicates the effective date of the most recent revision of this Offerings Privacy Policy. If we make material changes to the way we use information we collect, we will use commercially reasonable efforts to notify you and will take additional steps as required by applicable law. We encourage you to review this Offerings Privacy Policy periodically.

QUESTIONS? CONTACT US

If you have any questions about our privacy practices or this Offerings Privacy Policy, please contact us at:

VideoAmp, Inc.
Attn: Legal
12121 Bluff Creek Drive, Suite 150
Los Angeles, CA 90094

You can also send us an email at privacy@videoamp.com.