TV OS: LINEAR SUITE OVERVIEW
We Built The Coachella of TV and Video Data
You can’t fix video buying unless you fix how data interacts, models and mixes with one and other. Sensitive and private data has to be removed, valuable data has to be carefully extracted, each party has to compliant in the process. We’ve built the best data infrastructure possible for the sole reason that it needed to be done.
- Remove the need for tedious and complex excel workflows to manage inventory
- Invoke the power of math. Use data science methods to improve optimization, increasing positive outcomes
- Remove the need to transport data to another platform to make it useful in buying or planning
- Remove uncertainty of measurement, measure the actions that people take on their devices (as opposed to panel data that represents an audience of people that might have a phone that is somewhat likely to have existed)