A buying platform by any other name is still a DSP. Everybody and their brother is pushing out a buy-side platform these days. But do they have a grasp of both digital and TV worlds with features and benefits for all involved? Our clients use VideoAmp because they want to connect across boundaries, push the envelope and usher in the future. If you would rather go with what you are currently using, that’s ok, we get it. Not everyone is comfortable with progress.
Programmatic, Automated and Killer Optimization
We are in the age of data. Any second-tier computer science student in a dorm room can run an optimization algorithm or three. Having high-octane data partners, across the best inventory sources, matching to millions of devices in millions of households takes a little more than a few lines of Ajax.
Multi-tiered optimization paths, intuitive prioritization and bespoke real-time “clean” data feeds require a mastery of data science, video workflows and physics that surprises even us when we look in the mirror every morning.
Direct & Guaranteed Buys
Premium video in digital is in short supply. Inventory is limited and demand is high. When inventory is limited you have to be open to all types of transactional opportunities. VideoAmp allows for seamless tracking across any buying methodology, direct, header-bidding or private.