Dateline NAB: Broadcasters Are Ready to Embrace ‘Future Fronts,’ a Converged Approach to Their Biggest Financial Event of the Year

The time is right to introduce a new concept to our industry: Future Fronts. Future Fronts is the manifestation of years of work from many industry players committed to unifying TV and video advertising. We’re moving steadily from inefficient bifurcation to holistic unification, ultimately delivering deduplicated reach and frequency across all campaigns.