Your California Privacy Rights Under the California Consumer Privacy Act (CCPA)

Consumer Rights under CCPA  
You may find a copy of VideoAmp’s “Consumer Rights under CCPA” in PDF format here.

If you are an individual who is a resident of California (a California “consumer”), you have the following rights under the California Consumer Privacy Act (“CCPA”) with respect to your “personal information” (as defined by CCPA):     

Right to Know.  
You have the right to request that a “business” (as defined by CCPA) disclose to you, following your “verifiable consumer request” (as defined by CCPA):
  • The categories of personal information the business has collected about you
  • The categories of sources from which the personal information is collected
  • The business or commercial purpose for collecting personal information
  • The categories of third parties with which the business shares personal information
  • The specific pieces of personal information the business has collected about you
  • The categories of personal information about you that the business disclosed for a business purpose
  • If the business sells your personal information:
  • The categories of personal information that the business sold about you
  • The categories of third parties to which your personal information was sold, by category or categories of personal information for each category of third parties to which the personal information was sold
  • The business or commercial purpose for selling personal information
Right to Delete.   
You have the right to request that a business delete, following your verifiable consumer request, the specific pieces of personal information such business has collected from you.
Right to Opt-Out.   
You have the right, at any time, to direct a business not to sell your personal information.  This right is different from the “User Opt-Out” described in the VideoAmp Privacy Policy under the header “What Choices Do You Have about the Collection, Use, and Disclosure of Information by VideoAmp?” If you would like to opt-out of VideoAmp’s targeted advertising, please refer to that section in the VideoAmp Privacy Policy.
Right to Non-Discrimination.  
You have the right not to be discriminated against by a business because you exercise any of your rights under CCPA, including by:
  • Denying goods or services to you
  • Charging you different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties
  • Providing a different level or quality of goods or services to you
  • Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services
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CCPA Personal Information
To provide our services and the Company Features, we utilize (i) personal information collected directly by the Company Features (“Collected Data”), (ii) personal information provided to us by or on behalf of our Customers (“Customer Data”), (iii) personal information that we license from third parties (“Licensed Data”), and (iv) audience segments created by or on behalf of our Customers from Licensed Data (“Segment Data”). Even though Customer Data and Licensed Data are provided to us, for purposes of CCPA, we are considered to have “collected” such data. We collect(and during the last 12 months have collected) the following categories of personal information, from the following categories of sources, and for the following business or commercial purposes:

Categories of Personal Information

Categories of Sources

Business/Commercial  Purposes

Identifiers (such as a unique personal identifier, an online identifier (e.g., a cookie ID or a mobile advertising ID), or an internet protocol address)
Collected Data: we collect such information directly from consumers in the process of delivering an ad in connection with the Company Features    

Customer Data: we receive such information from our Customers      

Licensed Data: we receive such information from data licensors (who may be considered“data brokers” under California law)                  

Segment Data: identifiers are included within such data, which is created by or on behalf of our Customers from Licensed Data (which we receive from data licensors (who may be considered “data brokers” under California law)), although we do not make any individual identifier(s) available to any such Customer
Collected Data: we use such information solely (i) to provide our services and Company Features to the particular Customer on whose behalf we collected such information and (ii) as otherwise permitted by a“service provider” (as defined by CCPA) under CCPA 

Customer Data: we use such information solely (i) to provide our services and CompanyFeatures to the particular Customer that provided us such information and (ii)as otherwise permitted by a service provider under CCPA

Licensed Data: we use such information for our operational and commercial purposes, including (i) to provide targeted advertising, analytics, measurement, planning, and reporting services to our Customers and (ii) “selling” (as defined by CCPA) such personal information to (a) our advertiser and agency Customers in connection with their (and, in the case of agency Customers, their respective customers’) marketing and advertising activities (including targeted advertising) and (b) a third-party data broker that may further sell such personal information to its customers in connection with such customers’ marketing and advertising activities (including targeted advertising) 

Segment Data: we use such information solely (i) to provide our services and Company Features to the particular Customer who created such information or on whose behalf such information was created and (ii) as otherwise permitted by a service provider under CCPA
Commercial information (such as records of the products a consumer purchased)
Collected Data: we collect such information directly from consumers in the course of delivering an ad in connection with the Company Features   

Customer Data: we receive such information from our Customers      

Licensed Data: N/A (we do not received this category of personal information in Licensed Data)  

Segment Data: N/A (we do not receive this category of personal information in the Licensed Data from which Segment Data is derived)
Collected Data: we use such information solely (i) to provide our services and Company Features to the particular Customer on whose behalf we collected such information and (ii) as otherwise permitted by a service provider under CCPA 

Customer Data: we use such information solely (i) to provide our services and Company Features to the particular Customer that provided us such information and (ii) as otherwise permitted by a service provider under CCPA 

Licensed Data: N/A     

Segment Data: N/A
Internet or other electronic network activity information (such as browsing history, search history, information regarding interactions with our Website and our advertising, and TV viewing data)
Collected Data: we collect such information directly from consumers in the course of delivering an ad in connection with the Company Features   

Customer Data: we receive such information from our Customers       

Licensed Data: we receive such information from data licensors (who may be considered “data brokers” under California law)                  

Segment Data: Internet or other electronic network activity information is included within such data (which is created by or on  behalf of our Customers from Licensed Data, which we receive from data licensors (who may be considered “data brokers” under California law)), although we do not make such information available to any such Customer in a form that we believe could reasonably be linked with a particular consumer or household
Collected Data: we use such information solely (i) to provide our services and CompanyFeatures to the particular Customer on whose behalf we collected such information and (ii) as otherwise permitted by a service provider under CCPA 

Customer Data: we use such information solely (i) to provide our services and Company Features to the particular Customer that provided us such information and (ii)as otherwise permitted by a service provider under CCPA 

Licensed Data: we use such information for our operational and commercial purposes, including (i) to provide targeted advertising, analytics, measurement, planning, and reporting services to our Customers and (ii) selling such personal information to (a) our advertiser and agency Customers in connection with their (and, in the case of agency Customers, their respective customers’) marketing and advertising activities (including targeted advertising) and (b) a third-party data broker that may further sell such personal information to its customers in connection with such customers’ marketing and advertising activities (including targeted advertising) 

Segment Data: we use such information solely (i) to provide our services and Company Features to the particular Customer who created such information or on whose behalf such information was created and (ii) as otherwise permitted by a service provider under CCPA
Geolocation data
Collected Data: we collect such information directly from consumers in the course of  delivering an ad in connection with the Company Features   

Customer Data: we receive such information from our Customers       

Licensed Data: we receive such information from data licensors (who may be considered “data brokers” under California law)                   

Segment Data: geolocation data is included within such data (which is created by or on behalf of our Customers from Licensed Data, which we receive from data licensors (who may be considered “data brokers” under California law)), although we do not make such information available to any such Customer in a form that we believe could reasonably be linked with a particular consumer or household
Collected Data: we use such information solely (i) to provide our services and Company Features to the particular Customer on whose behalf we collected such information and (ii) as otherwise permitted by a service provider under CCPA 

Customer Data: we use such information solely (i) to provide our services and Company Features to the particular Customer that provided us such information and (ii)as otherwise permitted by a service provider under CCPA

 Licensed Data: we use such information for our operational and commercial purposes, including (i) to provide targeted advertising, analytics, measurement, planning, and reporting services to our Customers and (ii) selling such personal information to (a) our advertiser and agency Customers in connection with their (and, in the case of agency Customers, their respective customers’) marketing and advertising activities (including targeted advertising) and (b) a third-party data broker that may further sell such personal information to its customers in connection with such customers’ marketing and advertising activities (including targeted advertising) 

Segment Data: we use such information solely (i) to provide our services and Company Features to the particular Customer who created such information or on whose behalf such information was created and (ii) as otherwise permitted by a service provider under CCPA
Inferences (drawn from any of the other categories of personal information of the information to create a profile about a consumer reflecting, for example, a consumer’s product preferences)
Collected Data: we collect such information directly from consumers in the course of delivering an ad in connection with the Company Features   

Customer Data: we receive such information from our Customers      

Licensed Data: we receive such information from data licensors (who may be considered “data brokers” under California law)                   

Segment Data: inferences are included within such data (which is created by or on behalf of our Customers from Licensed Data, which we receive from data licensors (who may be considered “data brokers” under California law)),although we do not make such information available to any such Customer in a form that we believe could reasonably be linked with a particular consumer or household
Collected Data: we use such information solely (i) to provide our services and CompanyFeatures to the particular Customer on whose behalf we collected such information and (ii) as otherwise permitted by a service provider under CCPA 

Customer Data: we use such information solely (i) to provide our services and Company Features to the particular Customer that provided us such information and (ii) as otherwise permitted by a service provider underCCPA 

Licensed Data: we use such information for our operational and commercial purposes, including (i) to provide targeted advertising, analytics, measurement, planning, and reporting services to our Customers and (ii) selling such personal information to (a) our advertiser and agency Customers in connection with their (and, in the case of agency Customers, their respective customers’) marketing and advertising activities (including targeted advertising) and (b) a third-party data broker that may further sell such personal information to its customers in connection with such customers’ marketing and advertising activities (including targeted advertising) 

Segment Data: we use such information solely (i) to provide our services and Company Features to the particularCustomer who created such information or on whose behalf such information was created and (ii) as otherwise permitted by a service provider under CCPA
With respect to Collected Data, Customer Data, and Segment Data, we believe that we are a service provider acting on behalf of the particular Customer; and with respect to Licensed Data, we believe that we are a “third party” (as defined by CCPA), as we collect such information only from our data licensors (who may be considered “data brokers” under California law) and do not collect it directly from consumers.
Disclosure of Personal Information 
With regard to Collected Data, Customer Data, and Segment Data, we disclose (and during the last 12 months have disclosed) each of the above categories of personal information solely as directed by the applicable Customer.   

With regard to Licensed Data, for purposes of the CCPA:
Methods of Submitting Requests
If you are a California consumer, you may submit requests to exercise your “Right to Know” or your “Right to Delete” via any of the following methods:
Please note that, as the process we currently use to verify and process “Requests to Know” and “Requests to Delete” under CCPA requires us to recognize the requestor’s VideoAmp cookie ID as well as verify additional information as part of your request, if you submit such a request via either the telephone number listed above or the email address listed above, it generally will require more time and at least one more step than if you submitted your request via web form. To see what information we will need from you in order to verify your request, please click on the web form link above.

Please also note that, if you are opted-out of targeted advertising on the applicable web browser, we may not be able to verify or process your “Right to Know” request or your “Right to Delete” request, since we may have no reasonable method of connecting your request with the Licensed Data we have collected about you. 

If you are a California consumer, you have the right, at any time, to direct us not to sell your personal information; you may exercise such “Right to Opt-Out” under CCPA by clicking the link below, which takes you to the web form listed above, or via any of the other methods listed above:
DO NOT SELL MY PERSONAL INFORMATION
Please note that, as the process we currently use to process “Requests to Opt-Out” under CCPA requires us to recognize the requestor’s VideoAmp cookie ID, if you submit such a request via either the telephone number or the email address listed above, it generally will require more time and at least one more step than submitting your request via the web form. Please also note that, if you are opted-out of targeted advertising on the applicable web browser, we may not be able to process your “Right to Opt-Out” request, since we may have no reasonable method of connecting your request to opt-out under CCPA with your Licensed Data. However, as (i) Licensed Data originates from TV viewing information and (ii) we receive Licensed Data from data licensors (who may be considered “data brokers” under California law)that have contractually agreed to comply with all applicable privacy laws and regulations, we believe that you should also be able to exercise CCPA rights, including the right to opt-out under CCPA (i.e., to elect “Do Not Sell”), with respect to your personal information through your smart TV(s), MVPD device(s), and/or OTT box/device(s).
Processing Your Request 
In order for us to fulfill your request to exercise your rights under the CCPA we will need to use a digital identifier to identify the personal information we have about you on our system. We do this by placing a cookie onto your browser or by tracking your mobile device ID, which will enable our identity resolution system to track your personal information across all our different channels. Once we are able to identify your information, we will then be able to work towards fulfilling your request.

As mentioned above, if you submit your request via the telephone number listed above or by email it generally will require more time and at least one more step. We will respond to your request by sending you a link to the web form. The web form will prompt you to confirm your request and submit additional information. By submitting your request you are permitting us to place such cookie onto your browser. If you directly submit your request via web form or via the “Do Not Sell My Personal Information” button above (which leads to the web form), such cookie will be placed onto your browser upon submission.

It is important to note that your information is identified through the digital identifier associated with the device you use to access the webpage to submit your request. Please use the main device(s) used when providing VideoAmp with your information.

In fulfilling your request to 1) opt-out of the sale of your personal information or to 2) delete your personal information, we use digital identifiers to identify the personal information we have about you on our system. The identifier will enable our identity resolution system to track your personal information across all our different channels and sever any connection that we may have to it so that it is de-identified and no longer linked back to you.

All requests will be fulfilled within the timing as provided in the California Consumer Privacy Act Regulations.

VideoAmp will maintain a record of your request as required by section 999.317, subsection (b) of the California Consumer Privacy Act. 
Last Modified: April 2020