While researching brand marketing, we were floored to see how much money was being spent to reach people with no-one being held accountable for that investment’s performance.

We discovered that only 3% of the $1.3 trillion spent on brand marketing was mapped back to sales, and wanted to change that. We started a company to bring a new rigor and discipline to brand marketing investment across all TV and video screens.

We set a mission to challenge the paradigm of how brand marketing is valued, bought, and sold.

The majority of brand marketing is valued by how many people see an ad instead of whether or not the ad impacted the marketer’s desired business outcome. As a result, billions in ad spend is missing its mark. We provide software and data solutions to marketers and media owners to plan, execute, and measure brand marketing against business outcomes such as sales lift, in-store visits and online conversions.

And we're succeeding


We are already optimizing more than $25 billion a year in marketing investment, and we’re not stopping until we’ve transformed the entire industry.



June 1

Signed our papers of incorporation


We hired engineers, data and marketing scientists, designers and amazing sales people to tell the world

December 12

Announced our $2.2m seed round and the debut of our first product, a cross-screen DSP for connected TV, OTT and digital video



Signed our first customer, an innovative agency seeking to unify buying across programmatic video and OTT



Signed our 100th customer



Delivered our Linear TV Planner to automate the upfronts for a marquee holding company client


Signed our 250th customer

July 16

Acquired Irongrid Data Services and launched our data & emerging products division

October 24

Launched TV Viewership Audiences to drive advertising impact, performance, and efficiency

October 31

Announced the debut of our Marketing Investment Platform, adding cross-screen measurement to our software and data solutions; over $10b of marketing investment is now being planned and measured via VideoAmp


February 28

VideoAmp awarded four patents for the planning, execution, and measurement of advanced TV advertising

March 25

To power audience-based, upfront cross-screen deals for advertisers, VideoAmp teams with leading TV programmers and OTT platforms for the first time

May 1

VideoAmp closes $70 million investment led by The Raine Group, Investment Follows Revenue Growth of 700 Percent Over the Past Two Years


May 24

Partnered with Mediaocean to create a software solution to optimize TV upfront commitments for the first time ever

Our goal is to transform the advertising market wherein TV, OTT and digital video make up more than half of all brand marketing dollars spent -- a $140 billion opportunity in the US alone.

Our Leadership
Ross McCray
Ross McCray

Co-Founder & CEO

Michael Parkes
Michael Parkes

Chief Revenue Officer

Tom Schmitt
Tom Schmitt

Chief Financial Officer

Marisa Peters
Marisa Peters

Chief People Officer

Nicholas Chakalos
Nicholas Chakalos

EVP & GM, Data and Supply

Laura Tormey
Laura Tormey

SVP, Revenue Operations

Hari Sankar
Hari Sankar

EVP, Client Success & Product

Josh Nisenson
Josh Nisenson

SVP, Engineering

Leo Chun
Leo Chun

VP, Product

Dylan Cox
Dylan Cox

SVP, Operations

Mehdi Hennaoui
Mehdi Hennaoui

SVP, Finance

Kim Jones
Kim Jones

SVP, Client Success

Eric Lakich
Eric Lakich

VP, Engineering Infrastructure

Randy Laughlin
Randy Laughlin

SVP, Business Development

Luis Manrique
Luis Manrique

SVP, Solutions

Stan Su
Stan Su

VP, Business Ops

Frank Germano
Frank Germano

VP, Design

Allison Felter
Allison Felter

SVP, Account Sales

The Vibe

We attract and retain high performers that want to challenge legacy paradigms, take ownership, and try new things. We know that the work we do will challenge their intellects, test their creativity, and be almost all consuming in intensity. That’s why our programs are about helping our colleagues meet their personal goals around wellbeing, fulfillment and joy as they explore new challenges and acquire new skills.

Membership has its benefits :)
Regular Team Bonding Events

Compete and have fun with your coworkers outside of work and bring out some of your hidden qualities and develop stronger connections.

Monthly Employee Recognition

Every month, our people get to anonymously nominate their peers for exemplifying our values. This award is one of many ways we reward high performers.

Stretch Goals Encouraged

There’s always room for improvement. We encourage and support your goals outside of your job responsibilities so you can push yourself to the next level. Play Video

Epic Adventures

Adventure is a great way to stay physically active and experience fun together as a team. It’s also a great opportunity to refresh our minds and bodies.


Choose from several customizable, fresh, healthy, super-bomb meal plan options that fit seamlessly into your lifestyle. VideoAmp subsidizes multiple options of high-performance, chef-crafted meals that are delivered fresh, delicious and ready-to-eat.

Unlimited PTO

VideoAmp wants you to enjoy life to its fullest. That’s why we require you to take a minimum of 2 weeks off for your non-negotiables.

Annual Family Vacation Stipend

VideoAmp believes in quality family time and each VideoAmp employee will get $2,000 each year for family vacation.

Unlimited Personal Training

Healthy body equals healthy mind. Our team of on-site personal trainers will help you achieve both. Learn the most efficient techniques to make you feel better, boost your energy, obtain superhuman strength, and/or elevate your sexiness.


There are no set hours. VideoAmp supports a results-only work environment. As long as the work gets done, we want to give you as much freedom as possible.

Employer Paid Health Insurance

VideoAmp currently covers 75-100% of medical, vision and dental for all employees and dependents so you can crush it at work and in life. Including immediate family.

Sound Interesting? Join Us!
Everyone Has Equity

VideoAmp provides all of our people with equity in the company. We also provide equity training so that you can have a better understanding of what your ownership is worth and what responsibility it carries.

Our Investors
Learn More