While researching brand marketing, we were floored to see how much money was being spent to reach people with no-one being held accountable for that investment’s performance.
We discovered that only 3% of the $1.3 trillion spent on brand marketing was mapped back to sales, and wanted to change that. We started a company to bring a new rigor and discipline to brand marketing investment across all TV and video screens.
The majority of brand marketing is valued by how many people see an ad instead of whether or not the ad impacted the marketer’s desired business outcome. As a result, billions in ad spend is missing its mark. We provide software and data solutions to marketers and media owners to plan, execute, and measure brand marketing against business outcomes such as sales lift, in-store visits and online conversions.
$10B
We are already optimizing more than $10 billion a year in marketing investment, and we’re not stopping until we’ve transformed the entire industry.
Signed our papers of incorporation
We hired engineers, data and marketing scientists, designers and amazing sales people to tell the world
Announced our $2.2m seed round and the debut of our first product, a cross-screen DSP for connected TV, OTT and digital video
Signed our first customer, an innovative agency seeking to unify buying across programmatic video and OTT
Signed our 100th customer
Delivered our Linear TV Planner to automate the upfronts for a marquee holding company client
Signed our 250th customer
Acquired Irongrid Data Services and launched our data & emerging products division
Launched TV Viewership Audiences to drive advertising impact, performance, and efficiency
Announced the debut of our Marketing Investment Platform, adding cross-screen measurement to our software and data solutions; over $10b of marketing investment is now being planned and measured via VideoAmp
VideoAmp awarded four patents for the planning, execution, and measurement of advanced TV advertising
To power audience-based, upfront cross-screen deals for advertisers, VideoAmp teams with leading TV programmers and OTT platforms for the first time
Partnered with Mediaocean to create a software solution to optimize TV upfront commitments for the first time ever
Co-Founder & CEO
Chief Strategy Officer
Chief Revenue Officer
Chief Financial Officer
GM & SVP, Data & Emerging Products
SVP, Marketing
SVP, National Sales
SVP, Product
SVP, Engineering
VP, Product
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SVP, Enterprise Client Success
VP, Product
VP, Finance
VP, Client Success
VP, Engineering Infrastructure
VP, Data
VP, Product
VP, Data Business Operations
VP, Design
Compete and have fun with your coworkers outside of work and bring out some of your hidden qualities and develop stronger connections.
Every month, our people get to anonymously nominate their peers for exemplifying our values. This award is one of many ways we reward high performers.
There’s always room for improvement. We encourage and support your goals outside of your job responsibilities so you can push yourself to the next level. Play Video
Adventure is a great way to stay physically active and experience fun together as a team. It’s also a great opportunity to refresh our minds and bodies.
Choose from several customizable, fresh, healthy, super-bomb meal plan options that fit seamlessly into your lifestyle. VideoAmp subsidizes multiple options of high-performance, chef-crafted meals that are delivered fresh, delicious and ready-to-eat.
VideoAmp wants you to enjoy life to its fullest. That’s why we require you to take a minimum of 2 weeks off for your non-negotiables.
VideoAmp believes in quality family time and each VideoAmp employee will get $2,000 each year for family vacation.
Healthy body equals healthy mind. Our team of on-site personal trainers will help you achieve both. Learn the most efficient techniques to make you feel better, boost your energy, obtain superhuman strength, and/or elevate your sexiness.
There are no set hours. VideoAmp supports a results-only work environment. As long as the work gets done, we want to give you as much freedom as possible.
VideoAmp currently covers 75-100% of medical, vision and dental for all employees and dependents so you can crush it at work and in life. Including immediate family.
VideoAmp provides all of our people with equity in the company. We also provide equity training so that you can have a better understanding of what your ownership is worth and what responsibility it carries.
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