Conviction (and Coffee) Create Convergence
In June of 2014, we began our quest. We hired 17 engineers and data scientists to declare our intention. We think that marketers should be less concerened about TV or Digital. Because the answer is, it’s both! We are more concerned with who is watching, what they are watching and if the media met the advertiser’s goal. Our Key Difference? A fresh start and an unnatural love of data. Neither, a traditional “digital” or a legacy “TV” company is going to solve for both. It has to be us. We will solve it because, we desire to (actually) solve it. A real commitment to this cause is a prerequisite for change.