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Bridging the Gap Between TV and Video
The future of TV and its convergence with digital video are two of the industry’s hottest topics. Marketers and media owners alike want to know how to finally bridge the gap between conventional linear TV, and all things digital, especially connected TV and streaming OTT. No wonder these topics dominated the conversation at Cannes Lions 2019. See our lively panel discussions with customers, partners and industry thought leaders below.
Has Unified Cross-Screen TV & Video Advertising Finally Arrived?
Moderator Joanna O’Connell, VP & Principal Analyst of Forrester Research, leads this exciting discussion, featuring: Jonathan Steuer, Chief Research Officer of Omnicom Media Group, Joe McAfee, SVP Sales & Marketing of Vizio’s Inscape and Ross McCray, Co-founder and CEO of VideoAmp, on the latest learnings and case studies in crossing the chasm between digital video and OTT to conventional, linear TV. In addition to discussing innovations in cross-screen software and data solutions, this panel details the impact that convergence across channels is having on each link in the sight, sound and motion value chain, including:
- Planning and allocation
- Activation and optimization
- Measurement and attribution
Fireside Chat with Merkle
Andy Fisher, Senior Vice President, Product Strategy of M1, Merkle, sits down with Michael Parkes, Chief Revenue Officer of VideoAmp, to discuss how some of the world’s biggest brands are successfully integrating an audience-based buying approach into their marketing strategies to drive business outcomes.
Ideas Advocate: Creating a Culture of Innovation
Jeff Tan, MD, Product & Innovation of Dentsu Aegis Network USA, explains how Dentsu defines and approaches innovation, exploring barriers to innovation, and determining the traits in individuals and teams needed to create a culture of successful innovation.
Additionally, a live panel of thought leaders, including: Ashlee Mercogliano of Pernod Ricard, Emily Bell, Group Media Director of 360i and Michael Parkes, Chief Revenue Officer of VideoAmp, discuss how they’ve tackled innovating in specific areas, including: video, digital and the attribution required to tie everything together.