Team Brand vs. Team Agency (Infographic)

January 22, 2018

There is a dramatic divide between cross-screen planning, where brands lead, vs. execution, where agencies are driving down the field! Our infographic below highlights the tension:

Despite disparities in opinions regarding challenges, benefits, planning and execution — both brands and agencies ultimately recognize the need for a future where all TV and video is planned and executed upon together.

Want to dig in more? Get the full survey HERE.