Optimizing brand marketing to business results

Our solutions enable marketers and media owners to optimize their entire portfolio of linear TV, OTT and digital video advertising by measuring how the ads performed against in-market sales prospects. We then recommend optimizations and automate their execution to maximize return on marketing investment.

Brands are under more pressure than ever
to deliver shareholder value and are demanding
accountability on their marketing dollars.

People are watching more hours of premium video than ever,
yet traditional TV ratings continue to decline. Meanwhile,
traditional measurement providers do not accurately capture
viewership across all screens

As a result, more than one trillion in global brand marketing investment is being optimized against eyeballs instead of meaningful business value such as in-store visits, online conversions, and sales lift.

We use data, software, and marketing science to help marketers and media owners plan, execute, and measure brand marketing investment against the metrics that matter.

We connect the dots between sales and ad exposure through privacy-safe identity matching of marketer’s first party sales/conversion data and ad exposure data from multiple leading MVPDs, smart TV manufacturers, OTT services, mobile apps, and premium content providers.

Brands are under more pressure than ever to deliver shareholder value and are demanding accountability on their marketing dollars.

We connect the dots between sales and ad exposure through privacy-safe identity matching of marketer’s first party sales/conversion data and ad exposure data from multiple leading MVPDs, smart TV manufacturers, OTT services, mobile apps, and premium content providers.

People are watching more hours of premium video than ever, yet traditional TV ratings continue to decline. Meanwhile, traditional measurement providers do not accurately capture viewership across all screens.

As a result, more than one trillion in global brand marketing investment is being optimized against eyeballs instead of meaningful business value such as in-store visits, online conversions, and sales lift.

We use data, software, and marketing science to help marketers and media owners plan, execute, and measure brand marketing investment against the metrics that matter.

Brands are under more pressure than ever to deliver shareholder value and are demanding accountability on their marketing dollars.

We connect the dots between sales and ad exposure through privacy-safe identity matching of marketer’s first party sales/conversion data and ad exposure data from multiple leading MVPDs, smart TV manufacturers, OTT services, mobile apps, and premium content providers.

People are watching more hours of premium video than ever, yet traditional TV ratings continue to decline. Meanwhile, traditional measurement providers do not accurately capture viewership across all screens

As a result, more than one trillion in global brand marketing investment is being optimized against eyeballs instead of meaningful business value such as in-store visits, online conversions, and sales lift.

We use data, software, and marketing science to help marketers and media owners plan, execute, and measure brand marketing investment against the metrics that matter.

Brands are under more pressure than ever to deliver shareholder value and are demanding accountability on their marketing dollars.

People are watching more hours of premium video than ever, yet traditional TV ratings continue to decline. Meanwhile, traditional measurement providers do not accurately capture viewership across all screens.

As a result, more than one trillion in global brand marketing investment is being optimized against eyeballs instead of meaningful business value such as in-store visits, online conversions, and sales lift.

We connect the dots between sales and ad exposure through privacy-safe identity matching of marketer’s first party sales/conversion data and ad exposure data from multiple leading MVPDs, smart TV manufacturers, OTT services, mobile apps, and premium content providers.

We use data, software, and marketing science to help marketers and media owners plan, execute, and measure brand marketing investment against the metrics that matter.

We're already optimizing more than

$10 billion
a year

And we’re not stopping until we’ve
transformed the entire industry.

Our Partners

The fact is, unified TV planning and buying is still a rarity. The next step is connecting the existing components together: data-driven planning tools, buy- and sell-side inventory management systems and cross-platform measurement. As linear TV viewership erodes, it’s more important than ever for buyers to adopt a new approach to investment that will increasingly include deals with cross-screen fluidity.”

Jonathan Steuer

Omnicom Media Group

With advertisers seeking to reach their consumers across all video screens, AMC Networks’ inventory will be available for brands to transact with the performance and on-target reach they need to deliver meaningful business outcomes. AMCN’s relationship with VideoAmp creates a path forward to more unified monetization and measurement of cross-screen audiences.

Adam Gaynor

Vice President of AMCN Agility

A+E Networks is committed to the growth of the marketplace through evolution, more data, and collaborative partnerships delivering the best possible products and outcomes for brands and viewers. Together with VideoAmp, we can deliver top quality advertising, data and audiences through best in class content.

Jason DeMarco

Vice President, Programmatic & Audience Solutions, A+E Networks

We feel the most urgent need for brand advertisers is how to plan for incremental reach to their target audiences, particularly as more investment is moving to the OTT space. By integrating Tubi's inventory into VideoAmp's cross-screen planning tool, agencies are able to see their opportunity to reach their targets across linear TV and OTT in one place.

Mark Rotblat

Chief Revenue Officer, Tubi

Allison Metcalfe
LiveRamp

Our unique integration with VideoAmp’s platform provides a secure bridge to privacy-conscious identity which makes it easy for anyone to onboard first and third party data into their software. LiveRamp also ensures that VideoAmp can support a wide and growing array of strategic data and technology partners as its platform continues to garner adoption by the ecosystem.

Mark Rotblat
Tubi

We feel the most urgent need for brand advertisers is how to plan for incremental reach to their target audiences, particularly as more investment is moving to the OTT space. By integrating Tubi's inventory into VideoAmp's cross-screen planning tool, agencies are able to see their opportunity to reach their targets across linear TV and OTT in one place.

Jason DeMarco
A+E Networks

A+E Networks is committed to the growth of the marketplace through evolution, more data, and collaborative partnerships delivering the best possible products and outcomes for brands and viewers. Together with VideoAmp, we can deliver top quality advertising, data and audiences through best in class content.

Adam Gaynor
AMCN Agility

With advertisers seeking to reach their consumers across all video screens, AMC Networks’ inventory will be available for brands to transact with the performance and on-target reach they need to deliver meaningful business outcomes. AMCN’s relationship with VideoAmp creates a path forward to more unified monetization and measurement of cross-screen audiences.

With advertisers seeking to reach their consumers across all video screens, AMC Networks’ inventory will be available for brands to transact with the performance and on-target reach they need to deliver meaningful business outcomes. AMCN’s relationship with VideoAmp creates a path forward to more unified monetization and measurement of cross-screen audiences.

Adam Gaynor
AMCN Agility

Our unique integration with VideoAmp’s platform provides a secure bridge to privacy-conscious identity which makes it easy for anyone to onboard first and third party data into their software. LiveRamp also ensures that VideoAmp can support a wide and growing array of strategic data and technology partners as its platform continues to garner adoption by the ecosystem.

Allison Metcalfe
LiveRamp

We feel the most urgent need for brand advertisers is how to plan for incremental reach to their target audiences, particularly as more investment is moving to the OTT space. By integrating Tubi's inventory into VideoAmp's cross-screen planning tool, agencies are able to see their opportunity to reach their targets across linear TV and OTT in one place.

Mark Rotblat
Tubi

A+E Networks is committed to the growth of the marketplace through evolution, more data, and collaborative partnerships delivering the best possible products and outcomes for brands and viewers. Together with VideoAmp, we can deliver top quality advertising, data and audiences through best in class content.

Jason DeMarco
A+E Networks



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